Ka ahịa ahịa IP na-etowanye na-ewu ewu, ihe egwuregwu ụmụaka IP bụ ahịrị ngwaahịa kacha pụta ìhè. Ya mere, a ga-enwekwu okwu IP gbasara ụghalaahịa. Weijun Toy na-eme ka mmụọ dị elu lekwasị anya na mmepe ngwaahịa ma nweelarị asambodo ndebanye aha IP karịrị 100. Ọzọkwa anyị nwere akara ụghalaahịa Weitami.
N'ihi na nọmba IP a maara dị ka "Nwebisiinka slasher" n'ihi Disney egwuregwu ụmụaka akụkọ 3 (2010) nke ewu ewu image nke Strawberry agba (Nza - O '- Huggin agba, makwaara dị ka Lotso) na ikpe. Otú ọ dị, Disney party ghọrọ onye ebubo mmebi iwu. N'oge na-adịbeghị anya, Ụlọikpe Kasị Elu nke United States kwụsịrị ikpe ikpe strawberry bear 2022 e mere ndokwa maka Disney meriri mkpebi ahụ, ihe nke a pụtara bụ na Disney ga-eche ihu ikpe mmebi iwu ahụ.
Aha ndị yiri ya, onyonyo dị iche iche
N'ihe dị ka n'afọ 2012, United States, obere ụlọ ọrụ egwuregwu ụmụaka Diece Lisa Industries gbara Disney akwụkwọ gbasara strawberry Bear, kwuru strawberry Bear (Ọtụtụ akụkọ egwuregwu ụmụaka 3 - O '- Huggin Bear, Lotso) mebiri ihe nkedo nke ya na-adịghị mma. A sị ka e kwuwe, Disney's strawberry Bear full name English aha Lots - O '- Huggin Bear na aha ahia nke onye gbara akwụkwọ Ọtụtụ Hugs na-amasịkwa ya, ọbụna onyinyo ahụ bụ Bear (ọ bụ ezie na ọdịiche oyiyi ahụ).
Akara ụghalaahia nke onye gbara akwụkwọ
Maka anụ ọhịa bea strawberry, kwenyere na ndị na-agụ akwụkwọ maara nke ọma: ọdịdị ntụ ntụ pink dị nro, n'otu oge ahụ na-esi ísì ụtọ strawberry, yiri ụdị hanhou bear na-adịghị emerụ ahụ, ma ọ na akụkọ egwuregwu ụmụaka 3, bụ onye na-agba chaa chaa, buzz lightyear, na Nemesis ndị ọzọ na-egwuri egwu. Ọ bụ mgbe obere nna ya ukwu gbahapụrụ pụtara oké nsogbu uche, na-anabata ụlọ akwụkwọ ọta akara ọhụrụ mmekọ, emejuputa atumatu dị ka ụlọ mkpọrọ nke ụjọ "iwu izugbe", ọ bụ nnukwu villain.
Nnwere onwe ikwu okwu? Esemokwu ụghalaahịa?
Lee ebe a, onye na-agụ nwere ike ịnọ na-eche, nke a na ikpe mmebi iwu IP anyị na-ahụkarị, aha, ọ bụ ezie na ọ yiri ya, mana ọdịiche oyiyi dị oke. Nsogbu ahụ, nakwa dị nnọọ si na ika name.Given na-adịbeghị anya, Disney anọwo na-arụsi ọrụ ike na ahịa na ahịa nke strawberry bear, nke na nke a ikpe na plaintiff Diece Lisa Industries "Ọtụtụ nke Hugs" ụghalaahia ikikere azụmahịa kpatara oké mmetụta. "ọtụtụ mmakọ", n'ihi akụkụ ụkwụ nwere ngwaọrụ pụrụ iche, nwere ike ịmakụ mmetụta n'ezie ịme anwansị. Kemgbe 1995, Diece Lisa Industries malitere inye ọtụtụ mmakụ ikike nye ọtụtụ ụmụ bebi metụtara, gụnyere 2008 Beijing Olympic Games mascot panda doll.
Diece Lisa Industries, kwuru na "akụkọ egwuregwu ụmụaka 3" bụ nnukwu ihe ịga nke ọma, ụlọ ọrụ ya tụfuru ọtụtụ ohere ya, n'ihi na ndị mmekọ niile na-atụ egwu ngwaahịa nke ha site n'aka ndị na-azụ ahịa na-emehie maka anụ ọhịa strawberry, ọbụna site na nsogbu Disney, ya mere, Diece Lisa Industries na-amanye iburu ha renamed "Hugalots" (ya bụ, ịmakụ ọtụtụ aha, ka na-abụghị nke "nwoke na-esi na mbụ) ghara inwe mgbagwoju anya" strawberry bear.Diece Lisa Industries na-egosikwa na, Disney maara "ọtụtụ mmakụ" ụghalaahia bụ nke ọnọdụ ha, kpachaara anya mebie ụghalaahia ha, bụ nke mara ụma. N'ihi na Diece Lisa Industries nwere imekọ ihe ọnụ na Disney, nyere Disney ikike ụghalaahia nke ụlọ ọrụ, Mepụtara Jim Hansen (Jim Henson) na na Disney ọwa na-agbasa ozi n'oge nke 1997 na 2006, a na-eji akwa-acha anụnụ anụnụ mgbịrịgba ụlọ "(Bear na Big BlueHouse) na-eji, n'ihi ya, e nwere ihe mere Disney na-ama" mgbe aha ya bụ Lotde straw nke Lisa Bear. Ụlọ ọrụ, mana Disney ma ọ bụ na-enweghị Diece Lisa Industries n'okpuru ikike iji akara ụlọ ọrụ na slogan.
Ihe eji egwuri egwu Weijun bụ ọkachamara n'ichepụta ọnụ ọgụgụ ihe egwuregwu ụmụaka rọba (a na-agbakọta)&onyinye nwere ọnụ ahịa asọmpi yana ịdị elu dị elu. Anyị nwere otu nnukwu imewe ma hapụ atụmatụ ọhụrụ kwa ọnwa. A na-anabata ODM&OEM nke ọma. Anyị na ụfọdụ ụlọ ọrụ ama ama maka mmekọrịta azụmahịa ogologo oge maka ụdị IP dị iche iche dị ka Disney, Peppa Pig, Harry Potter, Pusheen… Ihe egwuregwu ụmụaka sitere na Weijun Toys na-ewetara ụmụaka na ụwa ihe ọchị na obi ụtọ n'ụwa.
