Akụkọ kwa afọ na-agụnye data sitere na ndị nwere ikike ọgụgụ isi 82 na ntụrụndụ, ihe egwuregwu ụmụaka, ejiji, nri na ihe ọṅụṅụ na akụkụ ndị ọzọ, na ire ere ahịa nke ngwaahịa ikikere ruru ijeri $ 273.4, ihe fọrọ nke nta ka ọ bụrụ ijeri $ 15 site na 2021.
NEW YORK, NY / ACCESSWIRE / Julaị 27, 2023 / Akwụkwọ ikike Global, onye ndu n'inye ikike, taa kwuputara ọmụmụ ihe ọmụmụ afọ nke ndị kacha mma n'ụwa na-atụsi anya nke ukwuu. Akụkọ nke afọ a na-egosi na ịre ahịa ngwaahịa ndị nwere ikikere ga-abụ ijeri $273.4 na 2022, yana mmụba n'ozuzu ya karịrị ijeri $26 maka ụdị 40 a kpọtụrụ aha na akụkọ ahụ.
Akwụkwọ akụkọ Global Top Licensers kwa afọ na-achịkọta ozi gbasara ahịa azụmaahịa zuru ụwa ọnụ yana ahụmịhe nke ngwaahịa ndị ahịa nwere ikikere sitere na ụdị kacha ukwuu n'ụwa n'ụdị dị iche iche, gụnyere ntụrụndụ, egwuregwu, egwuregwu, ihe egwuregwu ụmụaka, ụdị ụlọ ọrụ, ejiji na uwe.
Ụlọ ọrụ ntụrụndụ na-aga n'ihu na-ebute ego ikike ikike kachasị elu, ebe ndị na-enye ikike ise kacha elu n'ụwa na-enweta $111.1 ijeri ego. Ụlọ ọrụ Walt Disney biputere uto kasị ukwuu na 2022, yana ire ere ahịa nke ngwaahịa ndị nwere ikikere na-abawanye site na ngụkọta nke ijeri $5.5.
"Ọ bụ ezie na ihe ịma aka akụ na ụba zuru ụwa ọnụ emetụtala ntụkwasị obi nke ndị ahịa ma mebie ụlọ ọrụ ọ bụla kwụ ọtọ, ụdị ikikere nke ọgbara ọhụrụ etolitela, mepụtapụta ma nwee ọganihu," Ben Roberts, onye isi ọdịnaya EMEA na License Global kwuru. “Nsonaazụ gosiri na ahịa ga-eto. Anyị ga-ahụ nnukwu uto na 2022 ka ụlọ ọrụ na-achọ izute ndị fan na ndị na-azụ ahịa n'ụzọ ọhụrụ na-atọ ụtọ. "
Mattel kọrọ na uto kacha dị ịrịba ama ka oge na-aga, na ire ngwaahịa ndị ahịa nwere ikikere na-ebili site na ijeri $ 2 na 2019 ruo ijeri $ 8 na 2022. Ọmụmụ ihe dị ka Mattel's brand extensions iji kwado Barbie blockbuster na-egosi otú ọganihu ihe onwunwe ọgụgụ isi na-aga nke ọma nwere ike isi na-eduga n'ịzụlite ahịa ahịa. .
Ụlọ ọrụ ọhụrụ gụnyere na 2023 Top Global Licensees akụkọ gụnyere Jazwares, Zag, Scholl's Wellness Company, Just Born Quality Confections, Toikido, Fleischer Studios, AC Milan, B. Duck, Cardio Bunny na Duke Kahanamoku, n'etiti ndị ọzọ.
Na mgbakwunye na ikpughe ozi gbasara ego ụlọ ọrụ, License Global na-ebu amụma ọdịnihu nke ụlọ ọrụ na mkpesa Brandscape ya, nke na-eji data nyocha na-ebu amụma ọnọdụ site na 2024 na gafere. 60% nke ndị na-aza ajụjụ akpọrọ ejiji dị ka mpaghara kachasị mkpa iji mee ka ntinye aka, mmetụta na mmata site na mmekorita nke ika. Pasent 62 nke ndị zaghachirinụ kwukwara na ejiji ga-abụ ngalaba kachasị elu ị ga-atụle mgbe ha na ndị nwere ikikere na-arụ ọrụ na 2024.
Amanda Cioletti, osote Amanda Cioletti, kwuru, "Ndị isi 10 kacha elu n'ụwa na-ewepụta nkezi nke 19% na-eto kwa afọ, na-egosipụta ike na-agbasawanye na n'ihu n'ihu n'azụ ahịa ngwaahịa ngwaahịa ikike. onyeisi oche. ọdịnaya na atụmatụ maka Informa Markets Global Licensing Group, nke gụnyere ụdị mgbasa ozi License Global, Licensing Expo, Brand Licensing Europe and the Brand and Licensing Innovation Summit. "Ụlọ ọrụ ahụ na-aga n'ihu, na data ewepụtara na akụkọ ahụ na-akwado ịdị mma na ike nke atụmatụ azụmahịa nwere ikikere na-enye ndị nwe ika, ndị na-emepụta ngwaahịa na ndị na-ere ahịa. N'agbanyeghị ọnọdụ akụ na ụba, ndị mmadụ ga-enwe mmasị na ụdị na ụdị ndị ha tụkwasịrị obi. Ịzụ ahịa. Ịhụnanya. Ikikere na-enye ụzọ pụtara ìhè maka ire ndị ahịa. "
License Global, akụkụ nke Global Licensing Group, bụ onye na-eduga mbipụta na ụlọ ọrụ ikikere ika, na-ebuga ọdịnaya nchịkọta akụkọ na-enweta mmeri gụnyere akụkọ, usoro, nyocha na akụkọ pụrụ iche na ngwaahịa ndị ahịa ụwa na ahịa ndị na-ere ahịa. Site na akwụkwọ akụkọ ya, webụsaịtị ya, akwụkwọ akụkọ email kwa ụbọchị, webinars, vidiyo na mbipụta mmemme, License Global ruru ihe karịrị ndị isi 150,000 na ndị ọkachamara n'ahịa niile. Magazin ahụ bụkwa mbipụta gọọmentị nke mmemme ụlọ ọrụ gụnyere Expo ikike ikike, European Brand Licensing Expo, Shanghai Licensing Expo na Brand na Ikikere Innovation Summit.
Informa Markets' Global Licensing Group, onye enyemaka nke Informa plc (LON:INF), bụ onye nhazi ihe ngosi na onye mmekọ mgbasa ozi na ụlọ ọrụ ikike. Ebumnuche ya bụ ikpokọta ụdị na ngwaahịa ọnụ iji nye ohere ikike n'ụwa niile. Informa Markets' Global Licensing Group na-emepụta ihe omume ndị a na ngwaahịa ozi maka ụlọ ọrụ ikikere: Ikikere Expo, European Brand Licensing Expo, Shanghai Licensing Expo, Brand & Ikikere Innovation Summit na Global Ikikere. Ụlọ ọrụ ikikere mba ụwa na-akwado mmemme otu ikike zuru ụwa ọnụ.
Lelee ụdị isi iyi na accesswire.com: https://www.accesswire.com/770481/Disney-Pokmon-Mattel-and-More-Named-License-Globals-Top-Global-Licensors
Oge nzipu: Sep-11-2023
