N'ime afọ ndị na-adịbeghị anya, na "ihe niile nwere ike ịbụ igbe kpuru ìsì", ihe eji egwuri egwu ejiji na-abata n'ihu ọha. Egwuregwu ụmụaka eji egwuri egwu, nke a makwaara dị ka ihe egwuregwu ụmụaka nka ma ọ bụ ihe egwuregwu mmebe, na-ejikọta echiche nke nka, imewe, omume, eserese, ihe ọkpụkpụ na ihe ndị ọzọ, ma bụrụkwa ndị okenye. Ihe omuma a gosiputara na enwere ohere buru ibu maka mmepe nke ahia egwuregwu. Ogo ahịa abawanyela site na ijeri yuan 6.3 na 2015 ruo ijeri yuan 22.9 na 2020, yana CAGR afọ ise nke 29.45%. Dị ka akụkọ nke Chinese Academy of Social Sciences Forst Sulivan na-atụ anya Industry Research Institute, China si tide play ụlọ ọrụ ka na-eto eto, na Chinese tide egwu egwu na-ewu ewu na ndị na-azụ ahịa hụrụ n'anya, a na-atụ anya na ahịa dum ga-agafe. ijeri yuan 76 na 2024, 2027 China tide play market scale ga-agbaji ijeri yuan 160.
Ọtụtụ ụlọ ọrụ ejiji eji egwuri egwu amalitela ịbanye n'ahịa mba ofesi, ụfọdụ atụmatụ China enwetawokwa ihu ọma nke ndị na-azụ ahịa si mba ofesi, na-egosi ike ọhụrụ na mmetụta ọdịbendị siri ike. Ihe egwuregwu ụmụaka eji ejiji abụghịzị ihe omume ntụrụndụ nke mmadụ ole na ole, mana ha etoola na oriri ime mmụọ na ihe ọdịnala.
Gịnị ka ihe egwuregwu ụmụaka na-ewu ewu pụtara nye ndị na-eto eto? Kedu otu esi emepụta ihe oyiyi IP na ụkpụrụ ndị China na mmetụta mba ụwa?
Na-anọghị n'ịntanetị, ebe ndị a ma ama nke ọtụtụ nnukwu ụlọ ahịa ịzụ ahịa bụ ụlọ ahịa ejiji na igwe na-ere ahịa, ndị mmadụ na-enwekwa obi ụtọ na-emefu iri puku kwuru iri yuan ịzụta "obere Choxing". Ọnlaịnụ, ụdị ihe eji egwuri egwu ụlọ POP Mart karịrị Lego na Bandai n'afọ nke abụọ n'usoro iji bụrụ onye kacha ere ihe egwuregwu ụmụaka n'ụbọchị Tmall Singles. Na mgbakwunye, ụfọdụ ụlọ ngosi ihe mgbe ochie na-agbalị ịmalite ngwaahịa ọdịnala na ihe okike n'ụdị igbe kpuru ìsì, ụlọ ọrụ ide akwụkwọ ọdịnala na-anwale mmiri, ọtụtụ ụlọ ọrụ ịntanetị na-abanyekwa na ụlọ ọrụ a ...
Nke a bụ mmefu ego nke ndị na-eto eto, mana ọ bụkwa mbọ iji weta nka na ndụ ndị mmadụ kwa ụbọchị n'ọnụ ahịa dị ọnụ ala. N'azụ igbe kpuru ìsì, nnukwu ahịa oriri omenala na-apụta, na ọtụtụ ndị mmadụ enweghị ike inye aka ma na-eche - gịnị bụ ihe egwuregwu ụmụaka na-emekarị? Gịnị kpatara o ji ewu ewu? Okpomọkụ ọ na-adigide?
1.Fashion toys: Ụdị ọhụrụ nke azụmahịa na-ejikọta nkà na azụmahịa
Kedu ihe egwuregwu ụmụaka na-ewu ewu? Nkwekọrịta a na-enwekarị na ụlọ ọrụ ahụ bụ na ihe egwuregwu ụmụaka ejiji, akọwapụtara nke ọma, malitere na Hong Kong na Japan na njedebe narị afọ nke 20 ma ndị na-ese ihe na ndị na-ese ihe nwere onwe ha kere ya, nke a makwaara dị ka ihe egwuregwu ụmụaka ma ọ bụ ihe egwuregwu mmebe.
Ọtụtụ mgbe a na-emepụta ya na obere okporo ụzọ, ụdị nnupụisi na nke na-emegiderịta onwe ya, ma na-emepụta ya na oke ọnụ ahịa yana ọnụ ahịa dị oke elu, oriri nke ihe egwuregwu ụmụaka eji egwuri egwu ejedebere na obere okirikiri.
Na mmalite narị afọ nke 21st, echiche nke hip-play jikọtara ya na ihe nkiri mpaghara na ụlọ ọrụ telivishọn na Europe, America na Japan, na ọtụtụ ụdị egwuregwu hip-play a ma ama n'ụwa pụta, dị ka KAWS, BE @ RBRICK. were gabazie.
Mgbe ihe egwuregwu ụmụaka na-eji ejiji na-abanye n'ime ala China, ha na-adịwanye iche n'ụdị, ọnọdụ ha na-agbanwe site na ihe egwuregwu ụmụaka ma ọ bụ ihe egwuregwu ndị mmebe gaa n'ahịa buru ibu - nka nke gbara ahịa gburugburu.
Na mgbakwunye na igbe kpuru ìsì kacha ewu ewu, aka, ihe egwuregwu BJD (ihe egwuregwu eji egwuri egwu jikọrọ ọnụ) gụnyekwara n'ụdị egwuregwu ụmụaka na-ewu ewu, ọnụ ahịa ya sitere na iri puku yuan ruo iri puku kwuru iri puku yuan.
Companieslọ ọrụ ndị metụtara ihe egwuregwu ụmụaka abanyela n'agbụ ụlọ ọrụ mmepụta ihe, usoro ihe egwuregwu ụmụaka na-ewu ewu amalitela na mbụ site na imewe, mmepụta na ire ahịa gaa n'ahịa azụmaahịa nke abụọ na ihe ngosi nnukwu ihe n'ịntanetị.
2.Gịnị mere na-eto eto ji amasị ejiji egwuregwu?
"Ọ bụrụ na e nwere nwa bebi m chọrọ n'ezie ịzụta, e nwere ihe banyere ya nke na-agwa m okwu, na mmetụta uche na mmetụta bụ n'ezie nke onwe." Otu onye egwuregwu ochie kọwara mkpali ya. Egwuregwu ejiji na-enweghị akụkọ siri ike dị ka ndabere, mana ọ dị mfe ịmepụta njikọ mmetụta uche na ndị na-azụ ahịa, ndị na-azụ ahịa na-emecha àgwà ya iji gosipụta mmetụta nke onwe ha.
3. Ịkwalite omenala na-ewu ewu na-adịgide adịgide ka a ga-edozi
Ka ọ dị ugbu a, ọtụtụ ụlọ ọrụ ihe egwuregwu ụmụaka etolitela asụsụ “igbe kpuru ìsì” site na ịnakwere nkwakọ ngwaahịa ọnụ, nha, usoro ire ere na oke zoro ezo. Mana ụdị a abụghị nke mbụ n'ụdị ya na ụlọ ọrụ egwuregwu ụmụaka, ọ bụkwa naanị ụdị ahịa. Isi nke ụlọ ọrụ egwuregwu ka bụ ụdị ọdịnaya, ụlọ ọrụ egwuregwu China kwesịrị ịga n'ihu na-enyocha ọtụtụ ụdị ma tinye ọtụtụ ihe ọdịnala China na onyonyo karịa asụsụ na sistemụ nke ụlọ ọrụ dị ka Lego na Disney mepụtara.
Ọ bụrụ na ihe egwuregwu ụmụaka na-eme n'ọdịnihu ga-etolite na nka, mgbe ahụ ọ dị mkpa ka abawanye nha nka nke imepụta egwuregwu ejiji, iji zụlite ndị na-ese ihe n'ezie nwere ike igosipụta olu The Times. "Taa, ọtụtụ n'ime ihe oyiyi anyị na-ahụ bụ eleghị anya Westernized. N'ọdịnihu, ànyị ga-ahụ egwuregwu ndị ọzọ na-ewu ewu nke sitere n'ike mmụọ nsọ dị ka ndị agha China na-ejegharị n'ụwa?" "Ọ dabere na omenala ndị China nke onye mmepụta."
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Tinye: Mba 13, FuMa One Road, Chigang Community, Humen Town, Dongguan City, Guangdong Province, China
Oge nzipu: Nov-23-2022
