N'oge na-adịbeghị anya, PT Mattel Indonesia (PTMI), onye enyemaka nke Mattel na Indonesia, mere ememe ncheta afọ 30 nke ọrụ ya ma n'otu oge ahụ kwalitere mgbasawanye nke ụlọ ọrụ Indonesian, nke gụnyere ụlọ ọrụ mmepụta ihe ọhụrụ. Mgbasawanye a ga-abawanye ikike mmepụta nke Mattel's Barbie na Hot Wheels alloy ụgbọ ala ụmụaka ma na-atụ anya ịmepụta ihe dị ka ọrụ ọhụrụ 2,500. Ugbu a, Indonesia na-emepụta 85 nde Barbie dolls na 120 nde Hot Wheels maka Mattel kwa afọ.
N'ime ha, ọnụ ọgụgụ ụmụ bebi Barbie nke ụlọ ọrụ mmepụta ihe na-emepụta bụ nke kachasị elu n'ụwa. Site na mgbasawanye nke ụlọ ọrụ mmepụta ihe, a na-atụ anya na mmepụta nke Barbie dolls ga-abawanye site na 1.6 nde kwa izu n'afọ gara aga ma ọ dịkarịa ala 3 nde kwa izu. Ihe dị ka 70% nke akụrụngwa maka ụmụ bebi nke Mattel mepụtara na Indonesia sitere na Indonesia. Mgbasawanye na ikike ikike a ga-eme ka ịzụrụ ihe akwa na nkwakọ ngwaahịa sitere n'aka ndị mmekọ obodo.
A na-akọ na ndị enyemaka Indonesian nke Mattel tọrọ ntọala na 1992 wee wuo ụlọ mmepụta ihe na-ekpuchi mpaghara 45,000 square mita na Cikarang, West Java, Indonesia. Nke a bụkwa ụlọ ọrụ Mattel nke mbụ na Indonesia (nke a na-akpọkwa West factory), ọkachamara na mmepụta nke ụmụ bebi Barbie. N'afọ 1997, Mattel mepere ụlọ ọrụ East East na Indonesia nke na-ekpuchi mpaghara nke 88,000 square mita, na-eme Indonesia ka ọ bụrụ isi ihe na-emepụta ihe n'ụwa maka ụmụ bebi Barbie. N'ime oge kachasị elu, ọ na-ewe ihe dị ka mmadụ 9,000 ọrụ. Na 2016, Mattel Indonesia West Factory ghọrọ ụlọ ọrụ mmepụta ihe na-anwụ anwụ, nke bụ ugbu a Mattel Indonesia Die-Cast (MIDC maka mkpụmkpụ). Ihe nkedo na-anwụ anwụ gbanwere na-emepụta na 2017 ma ugbu a bụ isi mmepụta ihe zuru ụwa ọnụ maka Hot Wheels 5-ibe set.
▌Malaysia: Ụlọ ọrụ Hot Wheels kacha ibu n'ụwa
Na mba agbata obi, ndị enyemaka Mattel's Malaysia mekwara mmemme ncheta afọ 40 ya wee kwupụta mgbasawanye ụlọ ọrụ, nke a na-atụ anya na a ga-agwụcha ya na Jenụwarị 2023.
Ụgwọ nke ụlọ ọrụ Mattel Malaysia Sdn.Bhd (MMSB maka nkenke) bụ nnukwu ụlọ nrụpụta Hot Wheels na ụwa, na-ekpuchi mpaghara ihe dịka 46,100 square mita. Ọ bụkwa naanị Hot Wheels na-emepụta ngwaahịa nwere otu akụkụ n'ụwa. Nkezi ikike nke ụlọ ọrụ ugbu a bụ ihe dịka ụgbọ ala nde itoolu kwa izu. Mgbe mgbasawanye ahụ gasịrị, ikike mmepụta ga-abawanye site na 20% na 2025.
▌Strategic pụtara
Ka ihe mgbochi ọnyà ọkọnọ zuru ụwa ọnụ kachasị ọhụrụ na-eji nwayọọ nwayọọ na-agbake, akụkọ banyere mgbasawanye Mattel nke ụlọ ọrụ abụọ nke esenidụt nwere uru atụmatụ doro anya, nke abụọ bụ akụkụ dị mkpa nke nhụta agbụ dị iche iche n'okpuru usoro atụmatụ atụmatụ akụ nke ụlọ ọrụ. Belata ọnụ ahịa ma melite arụmọrụ arụmọrụ ka ị na-abawanye ikike nrụpụta, na-abawanye arụpụtaghị ihe yana itinye ikike teknụzụ. Ụlọ ọrụ anọ dị egwu nke Mattel akwalitewokwa mmepe nke ụlọ ọrụ mmepụta ihe.
Oge nzipu: Dec-27-2022
