Ogologo akụkọ ihe mere eme
Nke mbụ zụrụ-na-enye ire ere laghachiri na 1905, mgbe ụlọ ọrụ Quaker Oats nyere ndị ahịa ndị na-anakọta stampụ zuru ezu gbapụta ha maka ezigbo efere efere, ọ bụghịkwa ruo n'afọ 1950 ka ụlọ ọrụ nri malitere itinye freebies na igbe. Kemgbe ahụ,ihe eji egwuri egwuaghọwo otu n'ime freebies kachasị maka ụlọ ọrụ nri naaghọwo ndị ewu ewu.
Na 1957, Kellogg webatara obere ụgbọ mmiri rọba; N'otu afọ ahụ, Nabisco tinyere "ndị na-eme anwansi n'okpuru mmiri frogmen" na igbe nri nri ụtụtụ Shreddies; Na 1966, mmanụ aṅụ flavored nri ụtụtụ cereal (Sugar Puffs) zigara ugbo anụmanụ ụmụaka; Na 1967, nri nri ụtụtụ Ricicles zipụrụ ihe atụ nke agwa ụmụaka Britain Noddy; Na 1976, Kellogg's nyere Mr. Men ihe mmado na igbe nke Coco Pops… Na 1979, McDonald's sonyeere asọmpi wee weta ikike IP n'ime ihe egwuregwu ụmụaka, na-akpụ a na-emekarị.
Ka ọ na-erule afọ 1990, naanị Kellogg goro ụlọ ọrụ nkwado atọ ka ha wepụta echiche maka nkwalite inye onyinye. Logistix, otu n'ime ndị mmekọ nkwado ya, na-eme atụmatụ na ọ rerela ihe karịrị otu ijeri ihe egwuregwu ụmụaka.
Ọ bụ onyinye mana ọ bụghị slopi
Tupu ịmepụta ihe egwuregwu ụmụaka, Logistix na-enyocha ụdị nyocha ọ bụla metụtara ụmụaka: ego ole ụmụaka na-enweta n'akpa uwe, ihe ngosi TV ole ha na-ekiri, na ihe ndị ọzọ. Onye nchoputa Logistix Ian Madeley na-ekwu na ọ bụ ihe ịma aka ịmepụta ihe nwere ike ịdọrọ uche nwatakịrị maka nkeji ole na ole. Nke mbụ, ekwesịrị ịchịkwa ọnụ ahịa ya n'usoro nke cents ole na ole. Ọtụtụ n'ime isiokwu egwuregwu ụmụaka na-anọpụ iche na nwoke na nwanyị, n'ọnọdụ ole na ole, "gbadoro ụkwụ na nwata" (n'ihi na n'oge ahụ, ụmụ agbọghọ na-enwe obi ụtọ iji ihe egwuregwu ụmụaka egwuri egwu, ma ụmụ nwoke anaghị enwe obi ụtọ iji ihe egwuregwu ụmụ nwanyị egwuri egwu). Ya mere, tupu ha enye ndụmọdụ maka ụlọ ọrụ nri, ndị na-eme atụmatụ Logistix na-atụgharị uche na ezinụlọ ha ka ha hụ ma ha nwere ike nweta nkwado n'aka nne na ụmụaka. "Ụmụaka na-ekwu kpọmkwem, ọ na-amasị ha ma ọ bụrụ na ọ masịrị ha, ọ dịghị amasị ya ma ọ bụrụ na ha adịghị." "Echetara onye nrụpụta ngwaahịa James Allerton.
Enwere ọtụtụ ihe ịma aka ndị ọzọ. Ọzọ, tụlee ihe egwuregwu ụmụaka dị na igbe ngwaahịa Kellogg. Oke kachasị bụ 5 x 7 x 2 cm. James Allerton kwuru, sị: "Mgbe ị na-emepụta ihe, ị gaghị agafe milimita 1. Ọzọkwa, a ghaghị ịchịkwa ịdị arọ nke ihe egwuregwu ụmụaka ọ bụla n'ime ihe dị iche iche, ka e wee tinye ya n'ụzọ ziri ezi n'ime akpa nkwakọ ngwaahịa na akara mmepụta site na igwe. N'otu oge ahụ, maka ihe nchebe, a ghaghị ịnwale ihe ụmụaka ji egwuri egwu maka ịkụnye, dị ka ọ dịghị obere akụkụ nke nwere ike ịdaba ngwa ngwa, ka ọ dị mma maka ụmụaka nọ n'afọ ndụ niile na iji hụ na ọ dị mma iji.
Nkwalite n'ozuzu ga-adị site na izu isii ruo ọnwa atọ. Nke ahụ pụtara na ụlọ ọrụ ndị Eshia ga-emepụta ihe ruru nde 80 ihe ụmụaka ji egwuri egwu n'otu oge, ya mere ọ were ihe dị ka afọ abụọ site n'echiche ahụ ruo igbe.
Na-agbanwe oge inye ihe egwuregwu ụmụaka
Ka ọ dị ugbu a, omume inye ihe egwuregwu ụmụaka na nri apụọla na UK n'ihi iwu chọrọ.
N'ime afọ 2000, otu ndị na-azụ ahịa malitere ịrụgide gọọmentị maka iri nri dị mma maka ụmụaka. Debra Shipley, onye omeiwu Labour, kwadoro iwu nri ụmụaka, nke gbochiri ụzọ esi ere ụmụaka nri. Iji ihe onyinye ụmụaka ji egwuri egwu dị ka ụzọ nkwalite bụ otu ụzọ amachibidoro. Nlebawanye nyocha ahụ akwụsịla ụlọ ọrụ ọka. Na UK, McDonald's agafeela oke mmiri ozuzo ma kwusie ike na ọ ga-aga n'ihu na-ebuga ihe egwuregwu ụmụaka na nri ya obi ụtọ.
Mgbe amachibidoro ya na UK, inye ihe egwuregwu ụmụaka na nri na-eme nke ọma n'ebe ndị ọzọ.
Creata, ụlọ ọrụ mgbasa ozi dabeere na Sydney nke nọchiri Logistix dị ka onye mmekọ ihe egwuregwu ụmụaka Kellogg, wepụtara mpempe akwụkwọ ikike DIY minion-themed na Australia na New Zealand n'afọ 2017. A na-ewepụta ihe eji egwuri egwu ọka cereal nke a na-akpọ Bowl Buddies nke kwụgidere n'akụkụ nnukwu efere. na North na Latin America na 2022.
N'ezie, onyinye ihe egwuregwu ụmụaka na igbe nri ndị a agbanweela na Times. Na mmalite 2000s, na ịrị elu nke consoles egwuregwu ụlọ, ụlọ ọrụ ọka ọka malitere ịnye egwuregwu CD-Rom, na mgbe e mesịrị, a na-eduzi ụmụaka gaa na weebụsaịtị ma ọ bụ ngwa ebe ha nwere ike igwu egwu egwuregwu. N'oge na-adịbeghị anya, koodu QR na igbe nri nri ụtụtụ nke Nabisco's Shreddies duziri ndị ahịa ka ha gaa na egwuregwu “Avatar: Water” - egwuregwu egwuregwu agbagoro agbago.
Amaghị, onyinye egwuregwu ụmụaka ga-eji nwayọọ nwayọọ na-apụ n'anya n'ọhịa nri?
Oge nzipu: Jul-06-2023
